In 2011, our company emerged as a phoenix from the de-merger of Chase Sports Group, led by renowned ex-England cricketer Shaun Udal. With the backing of nine passionate shareholders, we embarked on a journey fuelled by determination and a vision for success.
In 2013, recognising the need for expansion, we moved to larger premises, laying the foundation for growth. As we evolved, we diversified our client base beyond sports, securing contracts with renowned brands like Adidas, Work in Style, Hendy Group, Gas Safe, and Masuri in 2014. This strategic move marked a pivotal moment in our trajectory.
The appointment of a new Chairman in 2017 ushered in a phase of strategic introspection, setting the stage for future endeavours. By 2018, we expanded our capabilities, incorporating Vinyl and Dye Sublimation, thus enhancing our service offerings and offering diversity to a whole new customer base.
The year 2019 witnessed significant milestones as we launched our first web-based portal with England Golf, signalling our foray into digital innovation and offering a solution to cumbersome customer service ordering systems. Identifying the burgeoning potential in business services, we welcomed a Sales Director with a rich background in the sector in 2020, paving the way for exponential growth.
2021
As we said goodbye to COVID restrictions towards the latter end of 2021 we began to soar, our web-based portal business experienced a remarkable surge, underlining our commitment to technological advancement. Moreover, major shareholders initiated a buyout of minor stakeholders, facilitating the implementation of a management share options scheme and a Loan Facility to propel our expansion.
2022
With a new management team in place, meticulously recruited and promoted, we embarked on a transformative journey towards business excellence and a comprehensive professional and customer-centric organisation. In 2022, as we charted our course for the future, plans were set in motion for a rebrand to Professional Workwear, aligning our identity with our evolving ethos.
2023
The culmination of our efforts came to fruition in 2023 with the finalisation of a major restructure, solidifying our position as a dynamic force in the industry. As we reflect on our journey, we stand poised for even greater achievements, driven by innovation, determination, and an unwavering commitment to excellence.